Building a personal brand online through content that resonates with your target group is essential if you want to be considered a thought leader.

Your online presence is often someone’s first impression of you. Whether it’s a recruiter searching LinkedIn, a client Googling your name, or even AI systems recommending professionals, what they find can open or close doors. If you’re struggling with low engagement on social media, a weak LinkedIn profile, or unwanted Google results, this guide is for you. These FAQs will help you manage and improve your digital footprint, ensuring it reflects your true expertise and builds trust.

Reputation management and personal branding go well together. By building your reputation as a thought leader in your field, it will be easier to attract the business you want. And if you’re authentic and people resonate with your message, you’ve built a brand that will last.

The other day I was thinking about all the brands that have died and gone to brand-heaven. Like, whatever happened to Kodak, Blockbuster or Palm Pilot? Were they just casualties of the digital revolution or could their brands have been saved if they had thought of a way to pivot, reinvent themselves and re-brand?