Working with Peter Thorin

Peter is an entrepreneur who owns multiple companies. He wanted to take is LinkedIn game to the next level - this is what we’ve done together…

“The wine loving entrepreneur”

This is Peter Thorin. We started working together in 2023 and have since made a series of films for LinkedIn and Youtube together. This was the process:

We have:

  • Taken inventory of his brand

  • Produced, filmed and scheduled more than 30 pieces of content

The results have been tangible:

  • Improved digital presence through LinkedIn, Youtube & google

  • Numerous meeting requests and leads

  • Well known authority in his community

“Wine with Peter”

Connecting business advice with his love for great wine.

Is it really ok to drink wine on LinkedIn?

The most important thing to remember about a personal brand is that it is, in fact, personal. I’m not saying that everyone who has an interest (like wine or football) should take it literally and make videos about that on social media - but it is a good place to start, taking inventory of what drives you and what you love.

Anyone who knows Peter, knows how great he is at telling stories and how passionate he is about giving entrepreneurial and life advice to others. They also know he is extremely passionate about wine - so in his case we chose to do something a little “out there” and combine his business stories with a great wine.

In each episode Peter tells his audience about a situation he has been in, a lesson learned or a way of thinking - and at the end of each video he chooses to top it off by telling us about a selected wine - one that he feels matches the story in some way.

This has been a way for peter to stand out in a saturated market, and show his personality. And the results have been tangible. He constantly gets messages and comments about his LinkedIn presence. But I want to be clear, this would never have been possible without Peters courage and positive attitude to trying something different. I applaud him for that, because it makes my job so much more fun, and easier as well.

- Mira