Who do you want to become?
Discover how your expertise, lived experience and ambitions fit together, then turn them into a personal brand strategy and a practical plan that helps you become known for the work you want to do.
It’s time to lean how to get there.
Your personal brand shouldn’t be one-size-fits-all.
“Post more. Pick a niche. Follow this formula.” Do you wish people would just shut up about it?
There’s plenty of advice out there about building a personal brand. But how do you know if it suits YOU? A brand is a personal thing, unique to you, and therefore no one else can (or should) define it for you. You are the expert.
But defining yourself is one of the hardest things we can do, because it’s really hard to see yourself objectively from the outside. In fact, I would argue that you can’t. That’s why I built the BECOMING process.
In this program we look at your expertise, your lived experience and your ambitions. Then we work out what you want to be known for, what to build to suppost that and how to make it visible.
What you end up with? A strategy shaped around you. An actionable plan, and a feeling of YES I CAN do this.
You have more to offer. Explaining it is the hard part.
Perhaps you’re building a business, changing direction or finally making room for the work you’ve wanted to do for years.
I know you have tons of experience, and you’re really good at what you do - but making that clear to others can feel quite hard.
Does this feel familiar?
When you’re asked what you do, you find yourself describing your old career because you haven’t found the words for where you’re going.
You have several ideas you care about. Every time you choose one, you worry you’re missing something important.
You sit down to write your website or LinkedIn profile, but the words make you sound like everyone else.
You hear another expert explain what you “should” to do, and suddenly you’re questioning the plan you felt good about yesterday.
There’s something you’ve wanted to put into the world for years. You keep preparing, learning and refining, but struggle to take the next step.
Imagine knowing what to say. And feeling ready to say it.
Someone asks what you do, and you can explain it in a way that feels clear, interesting and true to you.
You have ideas to share, and you understand how they connect to the work you want to be known for. Posting starts to feel more purposeful, with less second-guessing.
And the project you keep thinking about? You have a clearer way to move it forward.
That’s what we work towards in BECOMING: understanding your value, making it easier for others to recognise it and taking action on what you want next.
What becomes possible?
Cristina had taken five branding courses, but still struggled to connect everything she knew into a direction she could follow.
Through BECOMING, she developed a personal blueprint she could return to when writing and sharing her ideas. She described the freedom of no longer posting for clicks. Being visible had become “real and possible.”
Since then, she has reached the second chapter of a book she had wanted to start for years and become more comfortable letting her team promote her work.
The process of Becoming
Mira takes you through the process with visual lessons, personal stories and behind-the-scenes vlogs. Fit the program around your life, with time to reflect, revisit and put what you learn into practice.
Learn at your own pace
Explore with Brandy
Infused with Mira’s knowledge, writing and personal branding method, Brandy is your AI thinking partner. She guides you through the process, asks questions that help you stay honest with yourself and helps you connect the dots, so you feel ready and excited to keep moving forward.
Build your blueprint
Once you’ve worked through the lessons, Brandy helps you bring all that goodness together into your Personal Brand Blueprint: a strategy and practical action plan carefully tailored to you and your goals. You’ll know what to focus on, what to build and where to start.
Review with Mira
Hang out with Mira for an hour to go through your blueprint, ask your questions and talk through any doubts. Refine your next steps and leave feeling ready to take action, with a plan you believe in and Brandy by your side to help you keep going.
Meet Mira. Your strategist, guide and fellow work in progress.
I’m Mira Thimmayya, a personal branding strategist, speaker and entrepreneur. I spent 15+ years in marketing & branding, helping companies understand their value and communicate it, before I switched to helping individuals build personal brands. I’ve also started four companies, changed direction and worked to build a career around the things I really care about.
Today, my personal brand pays my salary. It has brought me clients, speaking engagements, relationships and opportunities I couldn’t have imagined when I started. My process is smart, but simple - anyone can build a Personal Brand that feels good to them, and brings opportunities to them. But so few people do.
That’s why I created BECOMING.
I brought together what I’ve learned through building my own brand and now helping clients do the same, identity work, branding, marketing psychology and building businesses, into a process you can make your own.
My aim is to help you recognise the value you bring to the world, find the words to express it and build a strategy that feels like yours, with a plan you can’t wait to put into action.
Oh, and if you’re expecting PFDs and PPTs, sorry to disappoint. This program is designed to give you a real and immersive experience though video. You’ll get to follow along in my life as a build my brand and business around the world, while learning how to build yours.
What’s in the course?
7 self-paced modules & a session with Mira. See the entire curriculum here.
Here’s what we’ll work through together.
1. Clarity - Get clearer on who you want to become and what you want to be known for.
2. Audit - Look at what your personal brand communicates today.
3. Digital ecosystem - Decide which platforms and channels deserve your attention and how they can work together to support your goals.
4. IRL - Find your words when someone asks what you do.
5. Story - Discover the stories, ideas and perspectives that make your contribution distinctive.
6. Visibility - Plan what to build and share to grow your Trust Capital.
7. Integration - Bring your work together in your Personal Brand Blueprint and action plan.
Then comes your private session with Mira.
Your next chapter starts here
BECOMING · €1,490 including VAT
Everything you need to go through the process, and start putting your personal brand into practice:
Seven immersive modules, with visual lessons, personal stories and behind-the-scenes vlogs.
Brandy, your AI thinking partner, to guide your reflections, help you connect the dots and support you afterwards.
Your personalised Personal Brand Blueprint, bringing your strategy and practical action plan together.
A private one-hour session with Mira, to review your blueprint, work through your questions and refine your next steps.
Lifetime access to the program, including future updates.
BONUS: an invite to the alumni group on whatsapp
Payment options are available at checkout.
Want to talk it through first?
Book a free 15-minute fit call with Mira to discuss your situation and ask your questions.
Ways to work with Mira
Get clarity on where to start.
Spend one focused hour with Mira reviewing your current brand, goals and positioning. Get a professional perspective and practical priorities to move forward.
Personal Brand audit
€390
BECOMING
Learn how to build your brand.
Work through Mira’s process at your own pace, with Brandy helping you connect the dots. Develop your personal brand strategy and action plan, then review it with Mira in your private one-hour session.
€1,490
Private coaching
Work closely with Mira over six months.
Get ongoing individual guidance as you develop your positioning, strengthen your presence and put your strategy into action.
Includes an initial two-hour deep dive, two one-hour sessions per month, and email or voice-message support between sessions.
From €2,700 / month
finding the words and claiming her space
Emma was already a marketer. Applying that knowledge to herself was much harder. Through BECOMING, she found greater clarity about her work and became more comfortable explaining what she offers.
Since then, she has found new work, contacts and opportunities, appeared as a podcast guest and started developing a new book project.
“When I am clear about what it is I offer, people actually want that.”
Is this the right course for you?
🍀 Probably if…
You’re really good at what you do, but still feel like the world’s best-kept secret.
You don’t
You want a personal brand that creates real opportunities, not just attention.
You’re ready to ask yourself, “Who do I want to become?”
You’re overwhelmed by all the advice online and just want one clear strategy that actually makes sense.
You’d quite like to hang out with me for a few weeks, learn at your own pace, and get a private 1:1 without paying for the full executive package. 😉
🔻 Probably not if…
You’re looking for a shortcut, a viral formula or a magic button.
You want someone else to do it all for you. (In that case, my agency Brandfixers might be a better fit.)
You’re not quite ready to invest the time to build something that lasts.
You love generic online courses with endless PowerPoint slides. You’ll probably find Becoming annoyingly different.
FAQ
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The course is €1490, payment plans are available at checkout with klarna.
You can also let your company pay for this course as a business expense. You will get a specified receipt upon purchase.
If you would like to be invoiced instead of paying by card or Klarna, send us an email.
VAT is included in the price, it’s calculated automatically when you get to check out.
If you are unsure if this course is for you, you can book a 15 min call with Mira here: mira@mirathimmayya.com
Ps. If you’re unsure about the investment, wait until it feels right. I know it’s worth it, but I never want anyone to put themselves in a hard financial spot. -
We all learn at different paces. If you have the time and energy, you could complete the course in a week, pausing each day to reflect and apply what you’ve learned. (You need to set aside 1-2 hours per lesson.)
If you're working a day job or juggling a lot, one module per week for 7 weeks is also a great and comfortable pace.
No matter what pace you choose, I’ll help keep you accountable, and Brandy will guide you at every step.
There’s a reason I didn’t make this 50 modules long. Clarity doesn’t have to be complicated. The most important thing? That you start.
And don’t give up mid course. When you’ve gone through all 7 modules, I welcome you to book you 1:1 session with me. -
You’ll have access for as long as the course exists. And when I add or update modules, you’ll get access to those, too. Once you’re in, you’re part of the family.
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Nope. It’s for anyone building a personal brand. Entrepreneurs, creatives, consultants, speakers, or even intrapreneurs. These principles apply across industries and roles. The important thing is that you WANT do to this. That’s when you’ll get results.
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Brandy is your AI branding coach, infused with all my knowledge, my book, all articles I’ve written, my presentations and the course modules and questions.
After each video, she’ll guide you through questions/exercises and help you get clear on your answers.
She won’t invent your brand for you, as I wouldn’t either. But she’ll help you uncover and express it, just like I would in a 1:1.
And don’t worry we will check all your work when you and I meet in our digital 1:1 meeting.If you enjoy using Brandy, you are free to keep her even after the course is done.
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When you’ve gone through all 7 modules, you are ready for your session with me. We will have 1 hour together in a digital meeting.
(If you are in Stockholm, Sweden you are welcome to book a physical session.)
Before booking it, make sure you ask Brandy to take everything you’ve learned and written throughout the course and create your personal branding blueprint from it.
Send me the plan when you book your meeting, and we’ll go through it in person.
Book your meeting by emailing mira@mirathimmayya.com -
The course is hosted on LearnWorlds, which is where you can purchase it. https://brandfixers.learnworlds.com/course/becoming
You need to create a personal login on LearnWorlds when you purchase the course. After that you have access to the course as long as you like.