Working with Peter Thorin

Peter is an entrepreneur who owns multiple companies. He wanted to take is LinkedIn game to the next level - this is what we’ve done together…

“The wine loving entrepreneur”

This is Peter Thorin. We started working together in 2023 and have since made a series of films for LinkedIn and Youtube together. This was the process:

We have:

  • Taken inventory of his brand

  • Produced, filmed and scheduled video content.

The results have been tangible:

  • Improved digital presence through LinkedIn, Youtube & google

  • Numerous meeting requests and leads

  • Well known authority in his community

“I used to think I wasn’t interesting enough”

“I used to think I was too uninteresting and too old to make videos about my experiences in my professional life. Especially when you come from a smaller town where the Law of “Jante” is strong.

Mira and Robin from Brandfixers pushed me to challenge myself, and I don’t regret it for a second. I’ve received great feedback from many people in my network, but even more from people outside of it.

I’ve even had clients tell me how impressed they are with everything I’ve done. Imagine that, people saying I have valuable things to say that are actually worth listening to… that’s been a truly beautiful thing to experience.”

-Peter Thorin, CEO Leaps

“Wine with Peter”

Connecting business advice with his love for great wine.

Is it really ok to drink wine on LinkedIn?

A personal brand is, well, personal. That doesn’t mean everyone should start posting about their hobbies, but it does mean you should know what drives you.

Anyone who knows Peter knows he is a great storyteller, passionate about sharing entrepreneurial lessons and equally passionate about wine. So we decided to mix the two. In each episode he shares a situation he has been in, a lesson learned or a way of thinking, and then chooses a wine that matches the story in some way.

It has helped him stand out and show more of who he is. The response has been amazing, with many messages and comments about his presence on LinkedIn.

And honestly, none of this would have worked without Peters courage to try something different. It made the whole project so much more fun.

- Mira