Working with Tobias Berglund

Tobias is the CEO of Wise Group, a listed company and one of Sweden's leading companies in HR and leadership. He wanted to take is LinkedIn game to the next level - this is what we’ve done together…

“The tattooed CEO”

This is Tobias Berglund, he is the CEO of a listed Company in Sweden. We started working together in 2024 and have since put his Personal Brand on the map in a way that has given him numerous results.

We have:

  • Taken inventory of his brand

  • Made a content plan

  • Produced, filmed and scheduled more than 20 pieces of content including video and copy

The results have been tangible:

  • Videos with over 50 000 views, 250 comments and over 2000 likes

  • Improved digital presence through LinkedIn, Youtube & google

  • Numerous meeting requests and leads

  • Proud colleagues and satisfied leadership

Different styles of video

From a simple but classy office setup…

To a walk in the woods…

And a very personal video at home.

Comments from followers

By the way…

“It’s extremely important to me that you know that NONE of this had been possible without my client, Tobias, being courageous enough to say “I find this quite scary and uncomfortable, but I trust you and so I will try doing this anyway.”

My job is to be your partner when it comes to bringing forth your personal brand. I am in NO way making it up for you. In his videos, you are meeting Tobias as he is, in his on words - nothing is scripted.

This is a collaboration that only works if there is trust, curiosity and courage. Because even CEOs are humans, and humans can find it quite hard to take up space and post on social media.

The good new is: it gets easier and easier. So you just need to START.”

- Mira